Trade Sell Sheet · 2026
Bridgetown Club
Premium Bajan Rum Punch
The Brand
Bridgetown Club is the only premium Bajan rum punch in the UK market. Rooted in the sacred 1:2:3:4 ratio of authentic Barbadian punch-making — one sour, two sweet, three strong, four weak — it's served in a hand-crafted barrel decanter that stops people mid-sentence. We're not competing with canned RTDs. We're redefining what a premium ready-to-drink looks like on a back bar.
Product Specs
Format
RTD · Spirit-Based
ABV
~15–20%
Bottle
Glass Barrel Decanter
Origin
Bajan Heritage
Recipe
1:2:3:4 Ratio
Shelf Life
12+ Months
Market Opportunity
430%
RTD spirits market
growth projected by 2035
growth projected by 2035
25%
Consumers who pay a
premium for spirit-based RTDs
premium for spirit-based RTDs
£1
Competitor with Bajan
provenance at this price point
provenance at this price point
Channel Fit
On-Trade
Bars, Hotels & Restaurants
- RTD convenience eliminates cocktail prep — no blending, no waste
- Premium glass presentation matches 4&5★ back-bar standards
- High margin pour: serve straight, on ice, or as a cocktail base
- Brand story sells itself — staff love explaining Bajan heritage
- Accessories bundle (glasses, graters) for full branded serve
Off-Trade
Retail & Gifting
- Distinctive decanter commands premium shelf presence
- Gifting appeal — the bottle is kept and reused after drinking
- Dual audience: rum aficionados + premium RTD shoppers
- High repeat purchase — unique flavour not available elsewhere
- Social media-friendly packaging drives organic discovery
Margin & Pricing
Contact for Trade Pricing
Competitive wholesale pricing with strong margin for stockists. Volume tiers and exclusive territory arrangements available. Full pricing pack shared on request.
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